What Your Company's Scent Says About You

Posted by Polina P on
What Your Company's Scent Says About You

When walking into a restaurant, you are greeted by the smell of food. That aroma triggers receptors in your brain to signal hunger. That same aroma stays with you after you leave, reminding you of the delicious meal you consumed. The smells of the food, along with the taste, linger in your brain and the next time you want Italian food, your memories of garlic and basil will guide you back to the same restaurant, proving that scent is one way to guarantee repeat business. How Can Scent Marketing Affect Your Business? Garnering repeat business is crucial for companies today....

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The Newest Scent Marketing Studies and Their Results

The Newest Scent Marketing Studies and Their Results

Scent marketing has the power to positively impact a customer’s experience and change the way a business operates for the better. Numerous studies have been carried out to determine the impact of scents on consumers, their retail habits and the science behind it. Aroma and scent have a direct pathway through to the limbic system – the part of the brain responsible for memory, emotions and moods. Here, the aroma can affect 75% of people’s feelings, making ambient scenting an essential tool for business environments. Business and companies are familiar with typical marketing techniques, such as visual and auditory enticements...

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Identifying Your Business’ Signature Scent

Identifying Your Business’ Signature Scent

AromaTech assists brands in creating a unique experience for customers by using ambient scent in a store or place of business. We will work with you to design and manufacture a signature scent for your business that will set you apart from your competitors. Scent can influence up to 75% of our emotions as our sense of smell has a direct link to the limbic system in the brain, responsible for our moods, our memories, and our emotions. Making your store smell amazing can create a positive emotional association that keeps customers coming back for more. In the minds of your...

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What the Latest in Aromatherapy Research Reveals

What the Latest in Aromatherapy Research Reveals

If you’re like many savvy business owners, you likely are already aware that aromatherapy is a trend that shows no signs of stopping any time soon. The rise in essential oil use and scenting products overall has extended beyond the typical domain within the health and beauty aisle, with a growing number of household and personal care products now available that claim to have therapeutic benefits. Businesses, too, have evolved to keep pace with consumer demand, with many now also using scent in increasingly varied ways, including to enhance productivity in the workplace or to subtly influence purchasing behaviours. However,...

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How Aromatherapy May Combat ‘Sick Building Syndrome’

How Aromatherapy May Combat ‘Sick Building Syndrome’

There’s no denying the fact that the use of essential oils has exploded in popularity in recent years as a trend that has grown beyond the consumer market. Now businesses are increasingly looking for ways that they can use scenting and aromatherapy to enhance sales, productivity and much more. Some are even looking into the many ways that diffused oils may be able to improve air quality, and prevent so-called ‘Sick Building Syndrome’, especially during the cold and flu season. Several studies have shown that various plants have powerful healing effects. This shouldn’t come as a surprise, given the fact...

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