Scenting for Business: It’s not Just for Sales

Scenting for Business: It’s not Just for Sales

You’ve read all about the science of smell and how businesses are using this age-old information to their contemporary capital benefit. Exciting as it is, most explorations focus on potential increases in brand loyalty, shopping time, and sales. From the literature out there, it’s easy to believe sales generation is the single application for strategic scenting in the workplace. Boosting sales and customer pools, however, is only one element of scenting for business. Scent can be utilized to promote healing when implemented to support your clients’ needs. Service enterprises, particularly those within the therapeutic fields, can benefit from incorporating strategic...

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