Do Fruit and Food Scents Arouse Hunger?

Do Fruit and Food Scents Arouse Hunger?

There’s a good reason scent marketing is becoming incredibly popular: it works. The right scent can evoke powerful emotional responses in your customers, giving them a positive impression of your brand and making them want to linger in your store and spend more money. You can use scent to make your customers feel calm, energetic, nostalgic, happy – or hungry. Companies are pouring time and resources into scent marketing because of the incredible results they get from it. If you don’t believe us, just check out these scented billboards popping up in Australia. Does simply smelling food make you feel...

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