The Newest Scent Marketing Studies and Their Results

The Newest Scent Marketing Studies and Their Results

Scent marketing has the power to positively impact a customer’s experience and change the way a business operates for the better. Numerous studies have been carried out to determine the impact of scents on consumers, their retail habits and the science behind it. Aroma and scent have a direct pathway through to the limbic system – the part of the brain responsible for memory, emotions and moods. Here, the aroma can affect 75% of people’s feelings, making ambient scenting an essential tool for business environments. Business and companies are familiar with typical marketing techniques, such as visual and auditory enticements...

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Identifying Your Business’ Signature Scent

Identifying Your Business’ Signature Scent

AromaTech assists brands in creating a unique experience for customers by using ambient scent in a store or place of business. We will work with you to design and manufacture a signature scent for your business that will set you apart from your competitors. Scent can influence up to 75% of our emotions as our sense of smell has a direct link to the limbic system in the brain, responsible for our moods, our memories, and our emotions. Making your store smell amazing can create a positive emotional association that keeps customers coming back for more. In the minds of your...

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What the Latest in Aromatherapy Research Reveals

What the Latest in Aromatherapy Research Reveals

If you’re like many savvy business owners, you likely are already aware that aromatherapy is a trend that shows no signs of stopping any time soon. The rise in essential oil use and scenting products overall has extended beyond the typical domain within the health and beauty aisle, with a growing number of household and personal care products now available that claim to have therapeutic benefits. Businesses, too, have evolved to keep pace with consumer demand, with many now also using scent in increasingly varied ways, including to enhance productivity in the workplace or to subtly influence purchasing behaviours. However,...

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How Aromatherapy Can Help Students Achieve Academic Success

How Aromatherapy Can Help Students Achieve Academic Success

Many educators and school administrators are unfamiliar with the potential benefits that aromatherapy can yield in the classroom. This is unfortunate, as studies have shown that the power of scent can so strongly affect our moods (no matter our age) and that aromatherapy has the potential to help create a calmer environment which helps to facilitate learning. Here is more about how educational institutions, including schools and universities, can benefit from incorporating clean, safe cold-air nebulizing oil diffusion techniques in their classrooms and other campus buildings. The Truth About Aromatherapy, Essential Oils and the Classroom Environment Aromatherapy has gained popularity...

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Scent Marketing for Morning, Afternoon, and Evening

Scent Marketing for Morning, Afternoon, and Evening

It may come as no surprise that your customers’ moods affect their buying behaviors. Not only that, but some surprising factors can affect their moods. For example, did you know that customers tend to be the most satisfied and write the best reviews on warm, sunny days? Conversely, rainy, dreary days can lead to a higher number of grumpy, grouchy, dissatisfied customers. No, a given weather system cannot affect the quality of your products – but it can affect your customers’ moods. In much the same way, consumers tend to experience different moods at different times of the day, from...

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