Why Scent Marketing Matters this Festive Season

Why Scent Marketing Matters this Festive Season

The holidays are upon us and stores are working hard to entice customers to buy more from them. Early and frequent sales and extended shopping hours are ways to lure shoppers inside to spend their hard-earned cash but keeping them in the store is a challenge with competitors striving for their piece of the pie. So, what’s a shop owner to do to increase sales this holiday season? Try scent marketing. What is Scent Marketing? When shoppers enter a store to make a purchase, they may or may not know what they want to purchase. In either case, keeping them...

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Do Fruit and Food Scents Arouse Hunger?

Do Fruit and Food Scents Arouse Hunger?

There’s a good reason scent marketing is becoming incredibly popular: it works. The right scent can evoke powerful emotional responses in your customers, giving them a positive impression of your brand and making them want to linger in your store and spend more money. You can use scent to make your customers feel calm, energetic, nostalgic, happy – or hungry. Companies are pouring time and resources into scent marketing because of the incredible results they get from it. If you don’t believe us, just check out these scented billboards popping up in Australia. Does simply smelling food make you feel...

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