November 24th Is Small Business Saturday – Celebrate Your Success

November 24th Is Small Business Saturday – Celebrate Your Success

November 24th – the Saturday after Thanksgiving – is Small Business Saturday. The purpose of this special day is to encourage consumers to “shop small” by supporting small businesses during the holiday season. The Senate passed a resolution unanimously in 2011 supporting Small Business Saturday, and the special holiday has been going strong ever since with all 50 states participating. On Small Business Saturday, thousands of individuals and organizations work to rally their communities with activities and events—and participation grows every year. The impact has been huge. Today, millions of consumers report dining or shopping at locally-owned businesses, spending billions...

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Why Scent Marketing Matters this Festive Season

Why Scent Marketing Matters this Festive Season

The holidays are upon us and stores are working hard to entice customers to buy more from them. Early and frequent sales and extended shopping hours are ways to lure shoppers inside to spend their hard-earned cash but keeping them in the store is a challenge with competitors striving for their piece of the pie. So, what’s a shop owner to do to increase sales this holiday season? Try scent marketing. What is Scent Marketing? When shoppers enter a store to make a purchase, they may or may not know what they want to purchase. In either case, keeping them...

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The Newest Scent Marketing Studies and Their Results

The Newest Scent Marketing Studies and Their Results

Scent marketing has the power to positively impact a customer’s experience and change the way a business operates for the better. Numerous studies have been carried out to determine the impact of scents on consumers, their retail habits and the science behind it. Aroma and scent have a direct pathway through to the limbic system – the part of the brain responsible for memory, emotions and moods. Here, the aroma can affect 75% of people’s feelings, making ambient scenting an essential tool for business environments. Business and companies are familiar with typical marketing techniques, such as visual and auditory enticements...

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What the Latest in Aromatherapy Research Reveals

What the Latest in Aromatherapy Research Reveals

If you’re like many savvy business owners, you likely are already aware that aromatherapy is a trend that shows no signs of stopping any time soon. The rise in essential oil use and scenting products overall has extended beyond the typical domain within the health and beauty aisle, with a growing number of household and personal care products now available that claim to have therapeutic benefits. Businesses, too, have evolved to keep pace with consumer demand, with many now also using scent in increasingly varied ways, including to enhance productivity in the workplace or to subtly influence purchasing behaviours. However,...

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How Aromatherapy Can Help Students Achieve Academic Success

How Aromatherapy Can Help Students Achieve Academic Success

Many educators and school administrators are unfamiliar with the potential benefits that aromatherapy can yield in the classroom. This is unfortunate, as studies have shown that the power of scent can so strongly affect our moods (no matter our age) and that aromatherapy has the potential to help create a calmer environment which helps to facilitate learning. Here is more about how educational institutions, including schools and universities, can benefit from incorporating clean, safe cold-air nebulizing oil diffusion techniques in their classrooms and other campus buildings. The Truth About Aromatherapy, Essential Oils and the Classroom Environment Aromatherapy has gained popularity...

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