Why Scent Marketing Matters this Festive Season

Why Scent Marketing Matters this Festive Season

The holidays are upon us and stores are working hard to entice customers to buy more from them. Early and frequent sales and extended shopping hours are ways to lure shoppers inside to spend their hard-earned cash but keeping them in the store is a challenge with competitors striving for their piece of the pie. So, what’s a shop owner to do to increase sales this holiday season? Try scent marketing. What is Scent Marketing? When shoppers enter a store to make a purchase, they may or may not know what they want to purchase. In either case, keeping them...

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