November 24th Is Small Business Saturday – Celebrate Your Success

November 24th Is Small Business Saturday – Celebrate Your Success

November 24th – the Saturday after Thanksgiving – is Small Business Saturday. The purpose of this special day is to encourage consumers to “shop small” by supporting small businesses during the holiday season. The Senate passed a resolution unanimously in 2011 supporting Small Business Saturday, and the special holiday has been going strong ever since with all 50 states participating. On Small Business Saturday, thousands of individuals and organizations work to rally their communities with activities and events—and participation grows every year. The impact has been huge. Today, millions of consumers report dining or shopping at locally-owned businesses, spending billions...

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The Newest Scent Marketing Studies and Their Results

The Newest Scent Marketing Studies and Their Results

Scent marketing has the power to positively impact a customer’s experience and change the way a business operates for the better. Numerous studies have been carried out to determine the impact of scents on consumers, their retail habits and the science behind it. Aroma and scent have a direct pathway through to the limbic system – the part of the brain responsible for memory, emotions and moods. Here, the aroma can affect 75% of people’s feelings, making ambient scenting an essential tool for business environments. Business and companies are familiar with typical marketing techniques, such as visual and auditory enticements...

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What the Latest in Aromatherapy Research Reveals

What the Latest in Aromatherapy Research Reveals

If you’re like many savvy business owners, you likely are already aware that aromatherapy is a trend that shows no signs of stopping any time soon. The rise in essential oil use and scenting products overall has extended beyond the typical domain within the health and beauty aisle, with a growing number of household and personal care products now available that claim to have therapeutic benefits. Businesses, too, have evolved to keep pace with consumer demand, with many now also using scent in increasingly varied ways, including to enhance productivity in the workplace or to subtly influence purchasing behaviours. However,...

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How Aromatherapy May Combat ‘Sick Building Syndrome’

How Aromatherapy May Combat ‘Sick Building Syndrome’

There’s no denying the fact that the use of essential oils has exploded in popularity in recent years as a trend that has grown beyond the consumer market. Now businesses are increasingly looking for ways that they can use scenting and aromatherapy to enhance sales, productivity and much more. Some are even looking into the many ways that diffused oils may be able to improve air quality, and prevent so-called ‘Sick Building Syndrome’, especially during the cold and flu season. Several studies have shown that various plants have powerful healing effects. This shouldn’t come as a surprise, given the fact...

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How Aromatherapy Can Help Students Achieve Academic Success

How Aromatherapy Can Help Students Achieve Academic Success

Many educators and school administrators are unfamiliar with the potential benefits that aromatherapy can yield in the classroom. This is unfortunate, as studies have shown that the power of scent can so strongly affect our moods (no matter our age) and that aromatherapy has the potential to help create a calmer environment which helps to facilitate learning. Here is more about how educational institutions, including schools and universities, can benefit from incorporating clean, safe cold-air nebulizing oil diffusion techniques in their classrooms and other campus buildings. The Truth About Aromatherapy, Essential Oils and the Classroom Environment Aromatherapy has gained popularity...

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