The Newest Scent Marketing Studies and Their Results

The Newest Scent Marketing Studies and Their Results

Scent marketing has the power to positively impact a customer’s experience and change the way a business operates for the better. Numerous studies have been carried out to determine the impact of scents on consumers, their retail habits and the science behind it. Aroma and scent have a direct pathway through to the limbic system – the part of the brain responsible for memory, emotions and moods. Here, the aroma can affect 75% of people’s feelings, making ambient scenting an essential tool for business environments. Business and companies are familiar with typical marketing techniques, such as visual and auditory enticements...

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How Aromatherapy Can Help Students Achieve Academic Success

How Aromatherapy Can Help Students Achieve Academic Success

Many educators and school administrators are unfamiliar with the potential benefits that aromatherapy can yield in the classroom. This is unfortunate, as studies have shown that the power of scent can so strongly affect our moods (no matter our age) and that aromatherapy has the potential to help create a calmer environment which helps to facilitate learning. Here is more about how educational institutions, including schools and universities, can benefit from incorporating clean, safe cold-air nebulizing oil diffusion techniques in their classrooms and other campus buildings. The Truth About Aromatherapy, Essential Oils and the Classroom Environment Aromatherapy has gained popularity...

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A Comprehensive Listing of All the Aromatherapy Regulating Bodies in the World

A Comprehensive Listing of All the Aromatherapy Regulating Bodies in the World

AromaTech Inc. is one of the leading suppliers in the United States for essential and aroma oils for use in cold air scent diffusers. Worldwide, our customer base is growing too. In the United States, essential oils are regulated by the U.S. Food and Drug Administration (FDA). In other countries too, governing bodies or organizations exist for complementary therapies in general or more specifically aromatherapy. Some of their tasks consist of providing up-to-date and accurate information to consumers, promoting high standards of quality and safety in aromatherapy products, conducting controlled experiments and studies, and making aromatherapist qualifications official. Here follows...

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Scenting for Business: It’s not Just for Sales

Scenting for Business: It’s not Just for Sales

You’ve read all about the science of smell and how businesses are using this age-old information to their contemporary capital benefit. Exciting as it is, most explorations focus on potential increases in brand loyalty, shopping time, and sales. From the literature out there, it’s easy to believe sales generation is the single application for strategic scenting in the workplace. Boosting sales and customer pools, however, is only one element of scenting for business. Scent can be utilized to promote healing when implemented to support your clients’ needs. Service enterprises, particularly those within the therapeutic fields, can benefit from incorporating strategic...

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