In today’s extremely competitive business world, it’s more important than ever to create emotional connections with your customers and ensure they have positive, memorable experiences in your store to maximize consumer spending and brand loyalty.
It’s well-known that smell is by far the most emotional and powerful of all your senses. Scent marketing allows you to connect with your customers on a deeper level and create a more memorable brand experience for them. It can also help you attract new customers, raise value perception, increase sales, and grow customer satisfaction rates and brand recognition.
About scent marketing
There’s much more to scent marketing than simply diffusing a nice fragrance in your store. Scent marketing is about encapsulating your brand identity, marketing message, and target audience in a scent that expresses these values. Scent can trigger emotional memories and influence behavior almost instantly. When you combine the right scent with other marketing cues, it amplifies your customer experience and helps you establish long-lasting relationships with shoppers.
A staggering percentage of the emotions you experience on a daily basis are affected by your sense of smell. That’s because the olfactory gland and the limbic system – the system that governs memories and emotion – are so closely connected. Our scent receptors are directly connected to the part of the brain responsible for emotion, and that’s why just the briefest whiff of a certain smell can instantly transport us to a specific time and place, evoking strong feelings and memories.
Humans can recognize thousands of smells and recall them with astonishing accuracy even years later. Among the basic senses, not even vision can compete with the power of scent when it comes to recall and emotion. When you scent your business effectively, your customers will linger longer in your store and remember your brand.
The right ambient scenting can help you create a pleasant environment that subtly prompts your customers to spend more time in your store and buy more. Scent marketing can have a profound impact on how consumers perceive your brand.
Choosing the right diffuser
Scent marketing is so important, and scent combinations so delicate, that it’s essential to consistently get it right. That means having control over every aspect of the experience, from the right scent to the right diffuser to the right intensity and timing settings. If you choose the wrong scent, it will not produce positive emotional connections in customers. Diffuse the scent too subtly, and it won’t be noticeable. Diffuse it too strongly, and you run the risk of turning your customers off.
That’s where AromaTech scent machines come in. We offer a range of high-quality diffusers perfect for business use that give you complete control over your scent marketing. Our diffusers house patented cold-air nebulizing technology that requires no heat or dilution to create subtle, even scenting throughout your space.