Scent marketing is effective for different types of businesses, but never more so than in a food-based business. Today’s consumers are always on the lookout not just for the best products at the best prices but also for the best overall experience. Businesses are increasingly taking notice and doing everything they can to make sure that their customers enjoy spending time in their stores. An excellent example of this is playhouses in fast-food restaurants. These playhouses keep kids occupied and make the restaurant a fun place to be – in addition to providing speedy service at a low price.
In much the same way, the right scent can help make your business a fun place to be, a place where your customers want to spend their precious time. When your customers arrive, they expect your restaurant, café, bakery, or other food business to smell amazing. Tempting smells will whet their appetites and get them ready for an enjoyable dining experience – even if it’s just coffee and a pastry. If you went into your favorite eatery and were greeted with an unpleasant smell, you wouldn’t be able to enjoy the experience – and neither will your guests.
This type of scent marketing isn’t limited to restaurants. All businesses can benefit from diffusing a carefully-chosen scent in their stores for their customers to enjoy. Unsurprisingly, delicious scents are particularly useful for food businesses. Our sense of smell is very strongly associated with hunger. The right aroma can easily make us hungrier – or make us realize that we are hungry in the first place.
Our Delicious collection of essential and aroma oils contains lots of tantalizing fragrances designed to fill your space with irresistible smells. From Birthday Cake to Vanilla Bourbon, Crushed Lime & Mint to Coconut Spice, we have a range of tempting aroma oil blends designed to work perfectly with your AromaTech diffuser. If you don’t see what you want here, ask us about developing a signature scent just for you!