Sensory-based marketing has become increasingly popular over the last few decades as businesses have seen its effectiveness firsthand. In fact, almost every business has aimed to influence their customers through their senses. The focus has been on visual and auditory cues for some time now, but that is changing – in addition to sensory experiences such as sound, taste, and touch, marketers are now paying attention to a newer and highly effective strategy: scent marketing.
People are far more likely to remember smells than sounds or physical sensations. Scent has the power to evoke powerful memories and emotions and influence purchasing decisions. That means it’s essential to choose the right scent for your business – you’ll improve your customer experience and increase sales with ease.
Floral scents are a popular choice for many reasons. They tend to be light, fresh, and relaxing; they can transport customers to an oasis of calm and tranquility or usher in a springtime mood to wash away the winter doldrums. Floral scents are quite versatile and at home in many different businesses, particularly spas, beauty salons, hotels, cosmetic and department stores, and more.
These fragrances are reminiscent of warm afternoons spent in the garden, sunny mornings filled with the beauty of fresh blooms, and the happiness associated with gorgeous bouquets. Inhaling floral scents is a powerful way to give your mood a boost and reduce anxiety. Floral scents are pleasant and highly agreeable for most people. These aromas can create the perfect atmosphere you want for your business.
Our Floral collection incorporates essential and aroma oils such as jasmine, amber, citrus, water lily, geranium, pink rose, lavender, and more in beautiful blends of light, natural, lovely fragrances. We use only the finest ingredients to produce essential and aroma oil blends you can feel good about diffusing in your store. Choose one of our lovely floral scents today to see just how effective scent marketing can be.