There’s much more to scent marketing than smell. Scent is about memory. Certain scents have a way of producing happy memories – for example, the smell of tropical fruits might call to mind lazy afternoons spent tanning on the beach, perhaps on a childhood vacation or a honeymoon. Alternatively, you might smell cinnamon and think of holiday family get-togethers with a fire roaring and treats in the oven.
However, fragrance is also about more than memory. Scents can not only spark strong memories, but they can also affect your present emotions. The aroma of citrus, for example, can boost your energy and make you feel happier. Apples, berries, pumpkin, and other fruits also have desirable effects on the mind. Many of these scents can make you feel invigorated, optimistic, and idealistic.
The essential and aroma oils in our Fruity collection include fragrances such as orange, lemon, lime, grapefruit, bergamot, strawberry, plum, and more. These scents tend to be light, refreshing, and perfect for spring and summertime when fresh fruits and mood-boosting sunshine are abundant and capable of lifting the spirits even on the most stressful days.
When spring is in full bloom, it’s the perfect time to consider a new signature scent for your business. We have many lovely aroma oils to choose from – for example, our Oriental Rain is a popular choice that incorporates notes of geranium, ylang-ylang, and water lily against a background of juicy plum and sparkling orange for a beautiful scent you, your employees, and your customers will all love. Crushed Lime and Mint is all about the refreshing, zesty aroma of lime paired with fresh mint, jasmine, mandarin, and cedar for a cooling, fruity fragrance that’s just perfect for a warm, breezy day.
If you’d like, we can also collaborate with you to create your very own signature scent. It’s hard to go wrong with fruity aromas – choose yours today and see the difference they can make in your mood and the moods of your customers.