What fragrances do you associate with the holidays? Perhaps cinnamon, nutmeg, clove, or pine; maybe the astoundingly popular pumpkin spice. Possibly you fondly recall the fresh scent of tangerines or the warmth of vanilla in the Christmas cookies baking their way to sweet perfection in the oven.
Think about the warm, homey feelings you get when you get a whiff of your favorite holiday scent – and then remember that your customers have the same reaction. This emotional connection between scent and emotion matters more than ever during the holiday season when the number of people shopping in stores skyrockets. Consumers spend billions of dollars during the holidays and scent marketing can help you get a larger piece of the pie.
More than ever, people seek out experiences that include stronger connections and more intimacy. Most consumers have everything they need when it comes to “things” at their fingertips – if they don’t have it physically, it’s easy to get via their mobile devices and laptops. This means that – especially during the holidays – it’s essential for business owners and marketers to attract customers to their stores and entice purchases through an authentic experience.
You can create this experience for your customers this holiday season with one of our luxurious holiday fragrances. Our Holiday collection incorporates essential and aroma oils that embody the spirit of the most wonderful time of the year such as pine, cinnamon, pumpkin, and nutmeg – beautifully blended into incredible fragrances your customers will love.
Scent is powerfully connected to emotion – put your customers in a “holiday” frame of mind. With Aromatech’s lovely Holiday scents, you can attract more shoppers, encourage them to linger longer in your stores, influence purchases, and keep them coming back. Try scenting your business with a holiday scent this year and see the difference scent marketing can make.