Shopping can be a harrowing experience – overheated, crowded, noisy stores aren’t exactly conducive to serenity. Add conflicting smells, and the experience gets even more frustrating. That’s where aromatherapy comes in. Whether your business is a spa or a retail store, there are numerous advantages to helping you customers relax, breathe easy, and take their time. When your customers are more relaxed, they’ll linger longer and spend more money – the ultimate goal of any scent marketing campaign.
You have many choices when it comes to scent marketing. Different scents have diverse properties and effects – you can choose scents that are stimulating and energizing, earthy or floral; there are food scents to enhance the ambiance in restaurants, coffee shops, and bakeries; and there are many fragrances you can diffuse throughout your business to help your customers relax. The right scents can tell your customers to slow down, take a break, and enjoy their time in your store.
Relaxing is one of the easiest goals to accomplish through scent marketing. Some scents have a natural calming effect on the body and mind; others achieve this because they bring back pleasant memories and spark feelings of well-being. Aromatherapy allows your customers not only to enjoy a pleasant scent but also to be soothed and let their stress melt away as they spend time in your establishment.
Lavender is one of the most popular scents for relaxation. It has the most calming effect on the central nervous system of any essential oil; it reduces stress, alleviates depression, and promotes clarity. It has even been said to minimize headaches – something busy shoppers often sorely need. Another popular choice is bergamot, which lighter scent is perfect for relieving tension and anxiety. Chamomile, sandalwood, clary sage, ylang-ylang, and geranium are just a few of the options you have when choosing the perfect relaxing scent for your business. Check out our others here and find your perfect blend.