In today’s competitive business world, using visual and auditory strategies to engage customers is nothing new. However, scent marketing is a relatively new player on the field – and it’s growing in popularity at astounding rates. Businesses are now choosing scents to diffuse throughout their stores to influence emotional responses and buying behavior; some are even commissioning custom scents to give their brand a unique element of personality.
Businesses such as restaurants, hotels, and retailers are just beginning to discover the world of scent marketing. That’s because a carefully chosen and diffused fragrance encourages customers to stay longer, spend more, and develop trust and loyalty for the brand. The results have been so good that increasingly more businesses every day make a move toward scent marketing, considering scent an integral part of their image and adding it to their existing strategies such as visual elements, music, and décor.
Depending on the type of business, you should choose a fragrance that fits the mood, your products or services, and your target audience. For many companies, it makes sense to select a stimulating aroma to energize their customers and give them a bit of a pick-me-up when they walk through the door. Gyms and clothing stores that market to a younger audience are excellent examples of businesses that might want to go with something invigorating as opposed to calming and relaxing.
Our stimulating collection includes fresh, zingy blends made of essential and aroma oils known to wake up the senses and inspire the mind such as citrus, honeydew, amber, peppermint, eucalyptus, ylang-ylang, and vanilla. They are made with the finest natural ingredients only and never chemical-based. Give your customers the mood and energy lift they need when they visit your store – choose from our Stimulating collection today and watch your scent marketing campaign take off.