Marketers have known for a long time that lighting, music, and botanical elements can create moods that influence customer behavior, encouraging them to linger longer, spend more, and develop brand loyalty. Now, companies are enhancing their customer experience and establishing even stronger connections with scent. They’re quickly learning that scent can not only provide a more pleasant experience overall but also increase the bottom line.
Most likely, you have experienced a situation where a particular scent triggered an emotion or a memory. That’s because smells are strongly associated with feelings – even more so than visual or auditory cues. This is important because consumers overwhelmingly make buying decisions with their hearts – not their heads.
The right scent can fill your business space with a targeted fragrance designed to increase sales, affect your customers’ moods, and improve their perception of your brand. They immediately feel happier and more relaxed when they walk through your doors. Your carefully-chosen signature scent has the power to evoke powerful memories and make your customers feel right at home.
Of course, it’s important to match your signature scent to your overall marketing strategy for the best results. Our Warm collection of essential and aroma oils is full of warm, spicy, luxurious fragrances for brands whose target audiences want the finer things in life. Inviting scents such as vanilla, amber, jasmine, sage, cedarwood, cardamom, and bourbon can make your business feel richer, more luxurious, and more intimate.
These scents are perfect for retail stores, hotels, spas, and more – but any business can use these incredible blends to warm things up. They’re also perfect for the colder fall and winter months. Scent marketing is a budget-friendly, easy way to give your business the extra oomph it needs. Choose one of these irresistible fragrances today and see the difference it can make.