If you haven’t considered scent marketing for your business, you could be missing out on some major benefits. Business owners all over the world are discovering the advantages of using scent to influence buyer behavior and the importance of establishing a signature scent for their customers to associate exclusively with their brand.
Scent activates the brain in interesting ways. Smells are strongly associated with memories and feelings – for example, when you smell salty air or another smell you associate with the beach and are instantly transported back to a childhood holiday or other happy memory. Because scent is such a strong influencer of emotion, it has been shown to trigger impulsive reactions from buyers.
Types of scent marketing
There are various ways to use scent marketing in your business. For example:
- The aroma billboard scent: A bold statement scent (think coffee shops) that customers expect when they walk through the doors
- The thematic scent: This refers to choosing a scent that complements the type of business, such as lavender or rose in a spa
- Ambient scents: An ambient scent can be subtle yet powerful as it fills a void, creates a pleasant atmosphere, and covers potentially unpleasant smells
However, there’s a fourth and very effective type of scent marketing: signature scents. Signature scents become linked to your brand and create a truly unique experience for your customers. These tend to be luxurious scents such as bergamot, cardamom, and nutmeg, although there are endless options depending on your business and your specific needs.
Custom scents by AromaTech
At AromaTech, we create one-of-a-kind signature scents for our business customers to help you influence your own clients in deep, memorable ways. We collaborate with our customers to come up with the perfect signature scent, creating an unforgettable aroma that helps tell your brand’s story and forms an important part of your brand’s personality.
Every custom scent we create is unique and composed of only the highest quality essential and aroma oils for the best results. Our creative process involves brainstorming, designing, and creating an iconic scent that will connect your customers with your brand on an emotional level. You may then diffuse the scent throughout your business locations for the perfect ambiance.
An exclusive scent for an exclusive brand
At AromaTech, we have extensive experience creating signature scents for business. We’ll work closely with you every step of the way to ensure that the scent fits within your brand’s message seamlessly. Using a multidisciplinary scent development process, we define the target audience and emotion for your custom scent. What you’ll get is a unique scent that your customers will quickly identify with your brand or stores, ultimately helping them feel more connected to your products or services in a deeper way.
Develop your signature scent
Whether you are looking for a custom scent for a retail store, hotel, automotive brand, airline, or high-end property, AromaTech delivers from start to finish. Contact us today to learn more about how we can help you achieve your marketing goals.